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Walmart to enter banking sector

mohicanmohican MemberPosts: 381 Member
Walmart to enter banking sector with free checking


http://www.nytimes.com/2014/09/24/busin ... .html?_r=1

Walmart Prepares to Offer Low-Cost Checking Accounts
By HIROKO TABUCHI and JESSICA SILVER-GREENBERGSEPT. 23, 2014

Here comes Wal-Bank.

After years of thwarted efforts to break into banking, Walmart is making its biggest foray yet into everyday financial services.

Walmart, the nation’s largest retailer, is teaming up with Green Dot, known for its prepaid payment cards, to supply checking accounts to almost anyone over 18 who passes an ID check.

Daniel Eckert, senior vice president at Walmart, said on Tuesday that the accounts would be available nationwide by the end of October. The accounts are intended to be low-cost alternatives to traditional bank checking accounts, with no fees for overdrafts or bounced checks and no minimum account balance.

In comparison, a basic checking account at Citibank charges $12 if a check is returned and $34 for overdrafts.

The new accounts from Green Dot, called GoBank, will cost $8.95 a month if they have direct deposits totaling less than $500 a month. Mr. Eckert said that most people on Social Security or fixed pensions would qualify.

GoBank, as the service is known, is part of Walmart’s long-running push into financial services for people with little or no access to traditional banking. In recent years, many banks have reduced services to those with weak credit. According to the Federal Deposit Insurance Corporation, an estimated 10 million households in the United States do not use a bank.

Consumer advocates say that many people without checking accounts are forced into the financial hinterlands, where they have little choice but to turn to costly alternatives for basic transactions. Fees for these services can quickly add up, making saving even more difficult.

In an uneven economic recovery, Walmart is also pushing to win back customers it is losing to lower-price retailers, from T.J.Maxx to dollar stores like Dollar Tree and Family Dollar. On Tuesday, the NPD Group, a market research company, said dollar stores were seeing the largest increase among brick-and-mortar retailers.

“Their core consumer, the lower-end consumer, is faring disproportionately poorly in the overall economy,” said Faye Landes, retail analyst at Cowen, an investment management group. “So anything they can do to get them back from the dollar stores and back in their own stores makes total sense.”

Walmart has been eyeing financial services for some time. Two years ago, the company announced a partnership with American Express to offer a prepaid card and debit accounts. Retailers like Target and 7-Eleven also offer prepaid cards.

But the new Walmart initiative will be the first full-blown, off-the-shelf checking account. To help attract customers, Walmart and Green Dot will forgo a screening system many banks use to vet potential customers and rely instead on a proprietary system. The model is expected to allow almost any consumer who passes an identification check to open an account in minutes, according to Green Dot.

In the past, Walmart has tried to secure a federal bank charter to become a deposit-taking bank, but abandoned that effort in 2007 in the face of opposition from the banking industry. Since then, the retailer has assembled an array of services that could be offered without a charter, as well as partnerships with financial service companies like Green Dot.

Replies

  • zorbazorba Senior Member Merrritt Island, FLPosts: 25,221 Senior Member
    As screwed up as banks are, this could be a good thing.
    -Zorba, "The Veiled Male"

    "If you get it and didn't work for it, someone else worked for it and didn't get it..."
    )O(
  • Big ChiefBig Chief Senior Member Posts: 32,995 Senior Member
    Good, I like competition, keeps them all on their toes.

    We have a credit union and regular bank accounts.

    Now all they need is medical (I think they may have it in some places in conjunction with the pharmacy) and a funeral parlor out back where they got an incinerator.......so then anything from gas to banking to clothes and pills to Wal-care to Wal-Eternal arrangements can be offered... .........

    Now if they would just get in butt loads of .22 ammo and open a Wal-Range :tooth:
    It's only true if it's on this forum where opinions are facts and facts are opinions
    Words of wisdom from Big Chief: Flush twice, it's a long way to the Mess Hall
    I'd rather have my sister work in a whorehouse than own another Taurus!
  • mohicanmohican Member Posts: 381 Member
    Or give a brick of 22LR for opening an account...
  • Big ChiefBig Chief Senior Member Posts: 32,995 Senior Member
    mohican wrote: »
    Or give a brick of 22LR for opening an account...

    Heck yeah! :win: :win:
    It's only true if it's on this forum where opinions are facts and facts are opinions
    Words of wisdom from Big Chief: Flush twice, it's a long way to the Mess Hall
    I'd rather have my sister work in a whorehouse than own another Taurus!
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