I want to make sure I have a grasp in this concept.

So Information Technology and Information Systems has inundated the business world. Everywhere we turn a store or brand is asking us to join them on Twitter, Facebook, or watch a Youtube video. These companies in turn use Analytics to crunch this Messy data to find out the trends of their customers or potential customers. Additionally, companies are using analytics of goods and services so they can leverage Just In Time stocking. As goods are bought and scanned at the register, this registers and tells the main computer the new stock level of that product. Companies can stock goods based on how fast those products it is scanning sells compared to ones that don't sell.


A real life example could be the way REI uses Social media to see what products customers are currently interested in, or what the next new market will be. Along with that data, REI can store in a Data bank each way a customer interacts with the co-op. They can tell if the Anchorage Store has more mail orders for Ski pole than backpacks and if customer A buys more backpacking equipment than Customer B who buys mostly Bicycling equipment. For Mail orders, REI can tell if they have a enough mail orders from a market area that would benefit better from a store.

Is that correct?